DATE:
EMPLOYER:
POSITION:
SERVICES:
April 2022 - June 2025
The LED Studio
Senior Graphic Designer
Brand identity development
Print design (brochures, business cards, stationery)
Website design & content expansion
Digital asset creation
SEO collaboration & implementation
Editorial & award submissions
Trade show design & support
Team mentoring & project management
PROBLEM:
When I joined The LED Studio in 2023, the company had no established visual identity and minimal marketing infrastructure. The brand lacked consistency across digital and print, and the website had only a few basic pages. There was no design system in place, and internal resources were limited, which made it challenging to communicate the company’s credibility and innovation in a competitive industry.
SOLUTION:
Working closely with the Creative Lead and Marketing Manager, we developed a complete brand identity—starting with brochures, business cards, and email signatures. This grew into a cohesive visual system used across all touchpoints. I collaborated with developers to design and expand the website into a structured, content-rich platform with blogs, product pages, service info, and industry insights. I also led design for multiple trade shows, from stand visuals to marketing materials. As Senior Designer, I mentored a junior designer and worked directly with SEO specialists and editorial teams to align content and visibility strategies.
RESULTS:
The LED Studio now has a strong, recognisable brand identity that reflects its innovation and professionalism. The website has grown into a well-structured, regularly updated platform supporting both SEO and content marketing. Trade show presence has become more impactful and consistent. Internally, design operations have matured, and external collaborators have praised the improved brand clarity. This transformation has significantly elevated how the company is perceived—both online and in the industry.
