Website Redesign & Digital Growth Case Study
See how strategy, UX, website development, SEO, Google Ads, content and ongoing optimisation transformed Pro-Teck's digital presence. Combining AI-powered workflows with human expertise.
01 DISCOVER
The problem wasn’t just the website.
Pro-Teck initially needed improvements to an outdated website. Looking at the wider digital presence revealed that the website was only one part of the problem.
Website performance, search visibility, branding, social media, customer journeys and ongoing management all needed to work together.
Discover is about getting clarity.
We analyse, identify opportunities and create a roadmap for growth.
What we discovered
WEBSITE
Outdated, slow and difficult to manage.
SEARCH
Services weren’t structured around how potential customers were searching.
BRAND
The visual identity wasn’t consistently carried across digital channels.
SOCIAL
Very limited activity and no consistent branded presence.
CUSTOMER JOURNEY
Services had expanded, but the website structure hadn’t evolved with the business.
MANAGEMENT
There was no continuous process for reviewing, improving and growing the digital presence.
AI + HUMAN
A powerful combination that brings clarity, speed and the right decisions.
AI SUPPORTED
Competitor and market research
Website/content analysis
Organising findings
Identifying patterns and opportunities
Exploring potential priorities
HUMAN-LED
Understanding Pro-Teck’s business goals
Reviewing whether AI recommendations made sense
UX judgement
Identifying the real priorities
Creating the final Digital Growth Roadmap
AI helped us explore the possibilities.
Human judgement decided what was actually worth doing.
02 DESIGN
Creating a more engaging digital experience.
Pro-Teck already had an established identity, so the goal wasn’t to reinvent the brand.
Instead, the existing visual identity was refined and developed into a more modern digital experience — improving how services are presented, making content easier to explore and creating clearer routes for customers to take action.
Design is about evolution.
We kept what already worked about the brand and improved how it communicated, guided and converted.
What the old website was like
Long, text-heavy pages
Large paragraphs made important information difficult to scan.
Repetitive layouts
Similar left/right structures were used throughout the site.
Limited visual hierarchy
Services and key messages didn’t always receive enough prominence.
Few clear CTAs
Visitors weren’t consistently guided towards the next action.
Dated digital presentation
The brand was established, but the website no longer reflected how the business had evolved.
Small brand inconsistencies
Minor colour discrepancies had developed between the logo and website palette.
AI + HUMAN
The perfect combination of speed, insight and experience.
AI SUPPORTED
Exploring alternative content structures
Analysing lengthy website content
Testing messaging variations
Generating early layout ideas
Identifying opportunities to simplify information
HUMAN-LED
Creative direction
UX and visual hierarchy
Refining the existing brand
Deciding what content mattered
Designing clearer customer journeys
Final layouts and quality control
AI helped us explore the possibilities.
Human judgement turned them into a coherent experience.
03 BUILD
Rebuilding the foundation.
The website was running on an outdated setup that was slow, difficult to manage and limiting the business online.
We rebuilt the website on a modern, secure and scalable platform, improving speed, reliability and creating a stronger foundation that can evolve as the business grows.
Build is about performance, reliability and scalability.
A strong technical foundation makes everything else possible.
What was holding the website back
Slow loading speeds
Difficult to update & manage
Outdated technology & plugins
Security risks & vulnerabilities
Not fully optimised for mobile
WHAT WE DELIVERED
Faster performance & load times
Secure, up to date platform with regular updates & backups
Fully responsive & mobile optimised experience
Scalable foundation ready for future growth
AI + HUMAN
Technology and insight working together to build the right foundation.
AI SUPPORTED
Technical research and comparisons
Troubleshooting and error resolution
Code and component assistance
Structured data and schema drafts
QA checklists and testing ideas
Automation and integration ideas
HUMAN-LED
Platform selection and architecture
Website structure and user experience
Design implementation and responsiveness
Accessibility and best practice decisions
Testing across devices and browsers
Final deployment and quality assurance
AI accelerated development.
Human oversight protected usability, quality and consistency.
04 OPTIMISE
Turning the website into a working marketing platform.
With a solid foundation in place, we focused on growing visibility, attracting the right audience and creating a system designed to attract relevant traffic and generate enquiries.
This included SEO improvements, new service pages, local landing pages, Google Ads campaigns and clear customer journeys designed to convert.
Optimise is about growth.
We refine, test and improve continually, so the website works harder for the business every day.
What was missing
Low search visibility
Few service pages
No local landing pages
No paid ads strategy
Unclear journeys and limited CTAs
WHAT WE DELIVERED
STRATEGIC SEO
Keyword research, on-page SEO, meta descriptions, schema and technical optimisations.
NEW CONTENT ARCHITECTURE
Created dedicated service pages to communicate each solution clearly and improve rankings.
LOCAL PRESENCE
Surrey and Berkshire landing pages created to strengthen local search visibility and attract relevant enquiries.
GOOGLE ADS CAMPAIGNS
Search campaigns built for Solar, Heat Pumps, EV Chargers and Smart Home.
JOURNEYS & CONVERSIONS
Clear pathways, strong CTAs and optimised landing pages designed to support more relevant enquiries.
AI + HUMAN
Smart technology. Real expertise. Better results.
AI SUPPORTED
Keyword research exploration
Search intent and topic clustering
Competitor and content gap analysis
Metadata and content draft creation
Schema markup draft generation
Google Ads headline and description ideas
HUMAN-LED
Deciding which opportunities were commercially relevant
Validating search intent and content
UX design and customer journeys
Local SEO and landing page strategy
Final content, SEO and ad decisions
Campaign optimisation and reporting
AI can generate hundreds of recommendations.
The value comes from knowing which ones are right for the business.
05 GROW
Keep the digital presence moving forward.
The website launch wasn't the end of the project. Pro-Teck's digital presence continues to evolve alongside the business.
Ongoing support connects website management, SEO, content, social media and paid campaigns — so improvements don't stop once something goes live.
ONGOING GROWTH
Website Management
Keeping pages, services and content current as the business evolves.
SEO & Content
Regular blogs, search improvements and new opportunities for visibility.
Social Media
Consistent, on-brand content supporting the wider digital presence.
Google Ads
Campaign management, refinement and alignment with relevant landing pages.
Continuous Improvement
Reviewing what's working and identifying the next worthwhile opportunity.
AI + HUMAN
AI SUPPORTED
Content research
First drafts
SEO analysis
Campaign ideas
Reporting summaries
HUMAN-LED
Strategy
Brand voice
Fact-checking
Graphic design
SEO decisions
Campaign management
AI makes ongoing work more efficient.
Human expertise keeps it relevant.
Recognise some of these problems in your own business?
You don't need to know whether you need a new website, better SEO or simply a clearer digital strategy.
We'll start by looking at where your business is today, what's holding it back and which improvements are actually worth making.
A friendly, no-pressure conversation.
Understand what is holding you back.
Get practical recommendations that make sense.
A plan designed to move your business forward.
