digiLED

DATE:

CLIENT:

SERVICES:

November 2025

digiLED

Social media advertising campaign

Product launch creative

Carousel design

Single-post campaign assets

Video supporting graphics

Social media design system

Canva templates & brand assets

Visual consistency strategy

Logo Animation

PROBLEM:

digiLED was preparing to launch a new product and needed a social media campaign that would clearly communicate the product's benefits while capturing attention in a crowded B2B market. At the same time, their social content lacked a consistent visual system, making it difficult to build brand recognition across platforms and maintain design quality within their Canva-based workflow.

SOLUTION:

I developed a complete social media campaign for the product launch, including a LinkedIn carousel, supporting single-image posts, and graphic assets for video content. The campaign focused on simplifying complex technical messaging into engaging, easy-to-digest visuals.

Alongside the campaign, I created a library of reusable digital assets, templates, and graphic components that aligned with digiLED's brand identity. These assets were designed specifically for Canva, allowing the marketing team to create future content more efficiently while maintaining a consistent visual style.

RESULTS:

The product launch campaign provided digiLED with a cohesive set of assets that worked seamlessly across multiple content formats. The introduction of branded templates and reusable design elements improved efficiency for the marketing team and created a more recognisable presence across social channels. The new visual system established a stronger foundation for future content, helping ensure consistency, scalability, and stronger brand recognition.